Product Designer + Front-End Developer

I design and build digital products that hold up in production.

10+ years shipping SaaS platforms, design systems, and scalable interfaces across design and front-end.

Download CV
Cover Symphony Analytics

Symphony Analytics

Enterprise analytics workspace connecting investigation, collaboration, and reporting.

  • 60+

    Reusable design-system components

  • 100+

    Prototype and workflow

  • -60%

    Manual reporting loop time

Cover STUDIO3266

STUDIO3266

Minimal website for a private Manchester studio with one clear booking path.

  • +30%

    Increase in social

  • +15%

    Increase in service bookings

  • 100%

    SEO visibility for

Cover Therapyforyou

Therapyforyou

Private therapy website designed and developed with calm UX, clear booking flows, and strong SEO.

  • 9

    Therapy areas clearly

  • 2

    Primary conversion paths:

  • 3

    Therapy journey phases

Cover Inpray

Inpray

Prayer app designed and developed around a quiet daily ritual, guided flows, and privacy-first UX.

  • 3

    Daily ritual moments

  • 1

    Guided flow: reflect

  • 0

    Social feed (intentional)

Cover Mooving

Mooving

Private sale platform simplifying local move-out selling, buyer requests, and item states.

  • 1

    Live product

  • 3

    Setup packages

  • 1

    Unified workflow

Cover AUDE

AUDE

Independent DTC watch platform unifying storefront, account, and admin workflows.

  • 1

    Owned DTC channel launched

  • 6

    Launch-ready watch models

  • 1

    End-to-end commerce workflow

Not the bestBut always doing my best

From startups to global teams, I've bridged design and development to deliver end-to-end digital experiences - solving complex problems with creativity and a hands-on approach.

Born in 1987 and raised in Rome, Italy, I moved to London in 2013 after my studies and a year of freelancing, with very little English but a lot of ambition. Starting from the ground up, I built my career step by step until reaching Managing Consultant in my most recent role.

I invest a lot in continuous learning and in improving how I think, work, and collaborate. Over the next few years, I want to grow into a stronger leadership role, ideally alongside people I can learn from.

Believe it or not, I'm among the 1% of people who can lick their elbow.

Name

Matteo Felici

Years of EXP

10+

Based in

London, UK / Manchester, UK

I’m doing well here, but I’d love the opportunity to work remotely from my home country

Availability

Available

Open to

Full-time / Freelancer

Design

Figma / FigJam / Design Systems / Wireframing / Prototyping

Front-End

Vue.js / Nuxt.js / HTML / CSS / SCSS / Tailwind / Bootstrap

Product Analytics

SEO / Google Analytics / A/B Testing

Work mode

Remote 80% / Hybrid 20%

Languages

Italian / English

Remote / Manchester, UK

  • Sole UI/UX owner for BRG GAT Team's client-facing data analytics SaaS platform, leading end-to-end UX design from wireframes and prototypes to the full design system across regulated sectors.
  • Built user-centric solutions for complex workflows and delivered scalable, production-ready front-end implementation by building reusable component libraries using Vue.js and Nuxt.js.
  • Led discovery and design sessions with leadership and clients, translating complex requirements into validated wireframes and prototypes.
  • Designed and developed internal microsites and strategic sales materials, contributing to a 100% pitch-conversion rate and new client acquisition.
  • Mentored consultants, led design sessions, and supported cross-team alignment across distributed, global teams.

Hybrid / London, UK

  • Led UI/UX alignment across 4 European e-commerce sites (UK, FR, DE, IE), delivering 100+ reusable email templates in alignment with US brand standards.
  • Increased site traffic by 25% by rapidly prototyping (20+ mockups) and launching analytics-driven landing pages across key European markets.

Hybrid / London, UK

  • Drove a 35% increase in campaign engagement and accelerated delivery by 25% by delivering 20+ campaign landing pages for FMCG brands (Ferrero, Nestle, P&G) using reusable UI patterns and code systems.
  • Designed and delivered 3 internal microsites and visual assets supporting new client acquisition and the rollout of the Shopmium mobile app.

On-site / London, UK

  • Drove a 60% increase in sales and a 45% increase in site traffic by independently designing and developing the company's award-winning e-commerce website.
  • Owned visual asset production, shooting and editing 6,000+ product photos, and delivering targeted marketing campaigns across web and email.

Remote / Rome, ITA

  • Designed and delivered end-to-end websites for 4 professional clients, covering design and implementation.

Here's a handy version of my experience

Download CV
  • Product Strategy
  • Complex Workflows
  • High-Fidelity Prototyping
  • Interaction Design
  • Cross-team Collaboration
  • Front-end Awareness
  • Agile Delivery
  • Stakeholder Alignment

A few moments from the life outside design and code.

Dog portrait in natural light
2023
Manchester, UK
Golden Gate Bridge view
2023
Tatton Park, UK
Mountain lake landscape
2022
Buxton, UK
City street with classic car
2021
Osmaston, UK
City skyline at sunset
2020
The Nature
Forest road in soft light
2019
Inari, Finland
Forest road in soft light
2018
Lapland, Norway
Forest road in soft light
2022
Perugia, Italy

I had this idea back in 2009 - too early, they said. Today, the timing feels right. I'm now looking for a business partner or investor to help shape and guide this vision forward.

We are like clouds, similar yet never the same.

weHumans is an innovative concept that explores the creation of digital tombstones - preserving personal legacies and memories for future generations. By leveraging AI, it learns from individuals to build personalized digital identities, contributing to the creation of the world's largest human encyclopedia.

Italy

See patent